Profound global changes over the past decade – including Covid, the rise of AI and political polarisation – have among other things led to a profound shift in the way that audiences perceive and engage with museums.

Trust in our sector may be high but so too are expectations. Coupled with a saturated leisure market, cost-of-living squeeze and changing demographics, the only thing predictable thing about visitor behaviour these days is just how unpredictable it is.

This essential one-day conference will…

• bring together audience insight and experts in visitor studies to break down exactly what this means for your organisation
• hear how to use this insight to be more strategic in programming
• explore how to use audience insights to communicate your work with new and existing audiences
• give you the opportunity to share your unique challenges and get answers to your pressing concerns.

This event is for you if…

• you work in an audience development role
• you are involved in developing exhibitions, events or programming at a museum
• you work in marketing or communications
• you want to better understand how your museum can adapt to changing visitor behaviours.

Please note that this event will be recorded and available exclusively to delegates after the event, so if you can’t attend on the day, you can catch up in your own time.

We aim to present a diverse range of speakers from across the UK and internationally at our one-day conferences. If you are interested in speaking at one of our events, or have a project you’d like to see explored, please tell us more by emailing the events team.

Источник https://www.museumsassociation.org/events/visitor-voices-understanding-your-audiences/